There is a misconception about Search Engine Marketing that whoever has the highest advertising budget will win. While targeting among the highly competitive keywords, having a larger budget can definitely be advantageous. But it is not a requirement for search engine marketing. This is because all ads have to go through this process before appearing …
It is very important for a company to have clearly defined digital marketing objectives. Almost all companies have adopted the idea of digital marketing which gives much higher reach and revenue than traditional marketing. If you don’t use digital marketing even now then you are definitely missing out on valuable leads. Now you have come …
5 Key Elements to make a Successful Digital Marketing Strategy Read More »
WHAT IS CONTEXTUAL ADVERTISING? Contextual advertising considers keywords and contents of the web pages instead of user behaviour while displaying ads. The ads are displayed on the web pages depending on the content of those pages instead of extracting data from the users browsing history. Contextual targeting enables automated ads related to the content of …
What is contextual advertising? How it Works, & its Advantages Read More »
